Back to Ivy League (H&M Studio AW 18 editorial)

Posted on September 12, 2018

H&M Studio AW18 brings out the Autumn Winter collection that’s meant to celebrate going back to school… or back to college! Inspired by the Ivy League collegiate style that the new items for menswear present this season, I decided to go on a journey in the Carpathian mountains, where an Ivy League student spent his summer holiday and has to back to school.

Traditional menswear classics and preppy staples are subject to a series of slick contemporary and rebellious punk revisions. Authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets define the outerwear mood. Chunky cord slacks in a crisp navy cut make a neat pairing with the varsity letter pullover, as well as the campus sweater featuring an authentic Harvard University shield emblem.

The new H&M Studio AW18 collection is available on and in Baneasa mall.

Photos by Alex Belciuganu, Magnum Studio

Creative direction & style by Eduard Enache

Grooming by Octavian Mardale