Irina Schrotter SS17 @ MQ Vienna Fashion Week

Posted on September 20, 2016

The new collection from Romanian brand irina schrotter for Spring Summer 2017 was presented during MQ Vienna Fashion Week. It brings together a sense of harmony, airy feelings and movement.

Fine details, new silhouettes, textures and insertions, volumes, asymetric shapes that bring individuality and nonconformism forward, a color palette of optic white, pale pink, ivoire and pearly shades – these are the elements that were brought together by the creative directors and designers that worked hand in hand for the new irina schrotter collection.


The SS 17 presented a few days ago in Vienna is ready to wear, ready for a mild spring or a hot summer in the city or on holiday. All the pieces look comfortable, versatile and can be mixed & matched to different personality types or they can be a part of a minimal yet standout outfit.


The jewellries and accesories for the irina schrotter show were created with a special laser cut on plexiglas, veneer and sheer foil. The brand logo became a recurrent motif in the accesories structure.


Irina Schrotter started receiving international praise for both press and bloggers after bringing along Lucian Broscatean as a main designer, one of the most talented Romanian human beings that manages to influence the old and the new generations of young designers and fashion followers.


For the SS17, Lucian coordinated and worked together with the two designers that created these wonderful looks: Diana Flore and Carmen Chereces.

Creative Director – Lucian Broscățean
Designers: Diana Flore & Carmen Cherecheș
Fashion Show Stylist – Ovidiu Buta
Make-up Artist – Alexandru Abagiu
Accesories – Diana Flore & Woven Atelier
Shoes by Ego
Music by Blanilla
Photos by Raluca Ciornea







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