Video campaign for Lee Cooper SS17: #ReleaseYourRebel

Posted on April 7, 2017

This new video campaign that I shot as part of the Lee Cooper SS17 rebels was probably one of the longest and best rooftop parties ever.

I am proud to have shot the second part of the Lee Cooper Romania SS17 campaign. We had a full day of dancing and having fun on one of the best rooftops in Bucharest – the one on top of the Pura Vida Hostel which can be found in the Old City Center.

The full team of bloggers & fashion peeps that can you see having fun in this video: Sanziana Negru, Alex Kaulitz, Larisa Costea, Deea & Skizzo Skillz – all the ambassadors chosen to represent the brand’s vision for this new season. In many ways, there are things that we all have in common but also a lot of things that make us rebels in our own ways. Each of us has gone on this blogging and fashion road in a different way, not necessarily the well-known road of being friends with everyone and being a fashion insider.

The photo & video team was the same one that worked on this collaboration that I did with Lee Cooper one year ago.

Lee Cooper Romania SS17 – Release your rebel (video campaign)

Video by Toni Cartu

Production by Andreea Beltic Cartu

The theme for the Lee Cooper SS17 collection is “#ReleaseYourRebel” and it includes a lot of British inspired prints – as it is their signature – and a lot of multi-functional denim pieces, tshirts, jackets and sport shoes. Also, they a have a nice cardigan that I love which you can see in the photo below. And for more looks from this campaign, you can check out the first shoot that I did with my skater friend, Alex Kaulitz.

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